PROFILE

Passionate marketing leader skilled in the art of making things happen. I focus on driving revenue while using heart and data to achieve results. 

SKILLS

Marketing Strategy

Revenue Creation

Content Strategy

Team Leadership 
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WHAT PEOPLE SAY

“Maureen went above and beyond to help.”

“She performed and over-delivered.”

“It was highly valuable to learn from Maureen’s experience.” 

​“Maureen possesses a rare combination of both grit and strategic insight.”

ACHIEVEMENTS

5/5 speaker rating on 2021 Content Marketing World presentation 

Two-time “Woman2Watch”, Remodista 

Assisted in positioning corporate training company for sale to a Fortune 500 buyer

Helped develop award-winning learning platform

Build eight corporate marketing departments 
from the ground up

Listed as a Top 50 Female C-Level Marketing Professional, Zippia

MAUREEN IN THE NEWS


References Available Upon Request
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Overview

Maureen Jann is a strategic marketing leader who builds programs for audiences that typically ignore marketing. She turns complex technical offerings into clear, usable messaging and low-friction content designed for real sales conversations—not gated assets or abstract campaigns. Known for rapid execution and creative thinking, she creates messaging systems and programs that sales teams adopt quickly, trust, and use to move deals forward.
Director of Marketing, North America
Anunta
July 2025-Present
  • Established North America marketing foundation by building a clear messaging framework, redefining marketing-to-sales handoff, and implementing HubSpot best practices to improve data quality, attribution, and campaign usability.
  • Rebuilt demand strategy around subtle buying signals, shifting from lead-based marketing to behavior-driven engagement; surfaced high-intent accounts from large, unstructured contact datasets and improved sales conversation timing and quality.
  • Designed a no-form, low-friction engagement model for skeptical IT decision-makers, driving meaningful interaction (e.g., ~2-minute average engagement, 84% assessment completion) without traditional lead capture.
  • Launched high-impact campaigns at speed (2–4 weeks), including the Citrix Migration Field Guide, Deal Discovery Guide, and Hardware Lifecycle program, enabling rapid response to market and partner demand.
  • Created scalable, repeatable “t-shirt sized” content programs and campaign frameworks to ensure consistency, reduce production time, and support real-world sales conversations.
  • Built multi-faceted campaigns informed by direct customer insights, incorporating interactive guides, assessments, quizzes, deep-dive blogs, and checklists to move beyond static, one-dimensional assets.
  • Developed an insight-driven content system (“Notes from the Field”) grounded in real customer conversations, increasing relevance, credibility, and engagement with marketing-averse audiences.
  • Built and enabled partner-facing programs that helped sellers identify buying signals and advance migration and services opportunities.
  • Rebuilt the company website in HubSpot (4 weeks), aligning positioning, simplifying navigation, and improving attribution clarity across campaigns.
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Fractional CMO + Marketing Strategist
Maureen Jann Consulting
January 2024-July 2025
  • Led strategic positioning and messaging for clients including Visa, Clinithink, and Anunta, aligning complex technical offerings to clearer use cases and buyer needs.
  • Built sales enablement frameworks and go-to-market tools that improved adoption of Visa Direct and Cross-Border solutions.
  • Directed revenue and marketing efforts for Responsible Training, supporting compliance training adoption for major hospitality brands.
  • Developed targeted content and nurture programs for Anunta and Twilio.org, translating technical and nonprofit themes into accessible, buyer-ready narratives
​​Clients: Visa • Responsible Training • Twilio.org • Anunta • Clinithink
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Senior Content Marketing Manager
Twilio
AUGUST 2022-December 2023
  • Develop content strategies for verticals and products. 
  • Generated over $7.1M in attributed revenue through content programs since August 2022.
  • Content lead for State of Customer Engagement Report, resulting in over $6.5M in attributed revenue.
  • Research relevant SEO terms and collaborate with SEO experts to ensure brand terms and long tail keywords are strategically incorporated.
  • Byline articles for account security, retail, contact centers, and financial services. 
  • Mentor colleagues on a 1-to-1 basis.
  • Build mentorship program for internal team members to stay on top of trends and understand the different content marketing opportunities in the industry.
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CEO & Chief Strategist
NeoLuxe Marketing, Inc (dba SuperDeluxe Marketing)
JUNE 2018 - JULY 2022
  • Helped launch six brands from the ground up (to date) in the medtech, real estate, professional services, government, and sales industries
  • Over the past 5 years, served 26 different brands with marketing, content, social, and thought leadership strategies
  • 60% of our clients are return or long-term clients
  • Closed over three quarter of a million dollars of business over five years 
  • Trained, lead, and managed a team of four employees to execute the expected level of service with passion and precision
  • Regular industry speaker, podcast guest, and guest writer
Marketing Director (In-House)
Point It Digital Marketing
NOVEMBER 2014 - AUGUST 2018
  • Reframed and evolved company messaging to reflect market needs 
  • Developed virtual workshop program that generated $150k+ revenue
  • Increased web traffic 50% YoY, increasing online conversion by 150%
  • Work closely with stakeholders across the company to develop content for the sales team and customer journey
  • Build comprehensive social program to drive high quality, low cost leads
  • Built marketing infrastructure, recruited and managed team, and enabled sales team
  • Created and managed yearly budget of $250k and developed marketing plan
  • Acted as interim sales director
Chief Product Officer, Advisor
Remodista
MARCH 2015 - MARCH 2020
  • Wrote industry thought leadership content addressing key retail industry challenges 
  • Built a new line of product offerings to expand revenue potential
  • Increased overall revenue by 66%
  • Helped market, develop strategy, and do on-site coordination at yearly events for global participants in New York City
  • Worked with internationally-recognized brands including Tumi, EILEEN FISHER, and NY&CO
Acting Marketing Director
Intrepid Learning
MARCH 2011 - OCTOBER 2014
  • Led production of a content library containing 225 pieces over three years with a team of three
  • Built a comprehensive social program to drive high quality, low cost leads
  • Implemented lead scoring system which turned 15% of leads into inside sales-ready prospects
  • Increases overall revenue by 66%
  • Produced campaign that led to a $16M contract with a Fortune 500 Company
  • Redesigned website resulting in reducing bounces 25% and increasing conversions 15%
  • Created and managed yearly budget of $750k and developed marketing plan
Marketing Communications 
Powerit Solutions
MAY 2009 - MARCH 2011
Marketing Manager
Media Partners
MAY 2006 - MAY 2009

Education

​School of Failed Startups — MA (Ongoing)
San Jose State — BA, Art with an emphasis on Digital Media | 2003
Maureen Jann Consulting Offices
What People Say About Me
"As a founder with a limited marketing background, it was highly valuable to learn from Maureen’s experience and best practices in SaaS marketing." 

"Maureen and her team are lifesavers."

"From initial GTM strategy consulting to our positioning and then our look and feel with all the associated marketing weaponry- website, brochures, solution briefs and email campaign execution - [her team] performed and over delivered. Thanks 1M Maureen."

Contact Me