PROFILE

Passionate marketing leader skilled in the art of making things happen. I focus on driving revenue while using heart and data to achieve results. 

SKILLS

Marketing Strategy

Revenue Creation

Content Strategy

Team Leadership 
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WHAT PEOPLE SAY

“Maureen went above and beyond to help.”

“She performed and over-delivered.”

“It was highly valuable to learn from Maureen’s experience.” 

​“Maureen possesses a rare combination of both grit and strategic insight.”

ACHIEVEMENTS

5/5 speaker rating on 2021 Content Marketing World presentation 

Two-time “Woman2Watch”, Remodista 

Assisted in positioning corporate training company for sale to a Fortune 500 buyer

Helped develop award-winning learning platform

Build eight corporate marketing departments 
from the ground up

Listed as a Top 50 Female C-Level Marketing Professional, Zippia

MAUREEN IN THE NEWS

Extra Extra

References Available Upon Request
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Overview

Maureen Jann helps brands connect with their audience(s) by forging meaningful connections through human-centered marketing. Put her 25 years of marketing experience, resilience and sense of humor to work for you. 

Senior Content Marketing Manager
Twilio
AUGUST 2022-Present

• Develop content strategies for verticals and products. 
• Generated over $7.1M in attributed revenue through content programs since August 2022.
• Content lead for State of Customer Engagement Report, resulting in over $6.5M in attributed revenue.
• Research relevant SEO terms and collaborate with SEO experts to ensure brand terms and long tail keywords are strategically incorporated.
• Byline articles for account security, retail, contact centers, and financial services. 
• Mentor colleagues on a 1-to-1 basis.
• Build mentorship program for internal team members to stay on top of trends and understand the different content marketing opportunities in the industry.
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CEO & Chief Strategist
NeoLuxe Marketing, Inc (dba SuperDeluxe Marketing)
JUNE 2018 - JULY 2022

• Helped launch six brands from the ground up (to date) in the medtech, real estate, professional services, government, and sales industries
• Over the past 5 years, served 26 different brands with marketing, content, social, and thought leadership strategies
• 60% of our clients are return or long-term clients
• Closed over three quarter of a million dollars of business over five years 
• Trained, lead, and managed a team of four employees to execute the expected level of service with passion and precision
• Regular industry speaker, podcast guest, and guest writer

Marketing Director (In-House)
Point It Digital Marketing
NOVEMBER 2014 - AUGUST 2018

• Reframed and evolved company messaging to reflect market needs 
• Developed virtual workshop program that generated $150k+ revenue
• Increased web traffic 50% YoY, increasing online conversion by 150%
• Work closely with stakeholders across the company to develop content for the sales team and customer journey
• Build comprehensive social program to drive high quality, low cost leads
• Built marketing infrastructure, recruited and managed team, and enabled sales team
• Created and managed yearly budget of $250k and developed marketing plan
• Acted as interim sales director

Chief Product Officer, Advisor
Remodista
MARCH 2015 - MARCH 2020

• Wrote industry thought leadership content addressing key retail industry challenges 
  
• Built a new line of product offerings to expand revenue potential
  
• Increased overall revenue by 66%
  
• Helped market, develop strategy, and do on-site coordination at yearly events for global participants in New York City
  
• Worked with internationally-recognized brands including Tumi, EILEEN FISHER, and NY&CO
  

Acting Marketing Director
Intrepid Learning
MARCH 2011 - OCTOBER 2014

• Led production of a content library containing 225 pieces over three years with a team of three
• Built a comprehensive social program to drive high quality, low cost leads
• Implemented lead scoring system which turned 15% of leads into inside sales-ready prospects
• Increases overall revenue by 66%
• Produced campaign that led to a $16M contract with a Fortune 500 Company
• Redesigned website resulting in reducing bounces 25% and increasing conversions 15%
• Created and managed yearly budget of $750k and developed marketing plan

Marketing Communications 
Powerit Solutions
MAY 2009 - MARCH 2011

Marketing Manager
Media Partners
MAY 2006 - MAY 2009

Education

​School of Failed Startups — MA (Ongoing)
San Jose State — BA, Art with an emphasis on Digital Media | 2003