PLANNING
|
BUILDING
|
DISTRIBUTION
|
Campaign ElementsThe cheese is intentional!
|
Project OverviewWhen it comes to marketing to marketers, the question is clear: how does one marketer effectively appeal to another? The conventional "buy our stuff" strategy was a definite no-go, given our shared disdain for it. We recognized the need to bring a refreshing blend of novelty and value to capture the attention of busy marketers. Our mission was clear – to engage marketers authentically, offering something of value while maintaining a promise not to be pushy.
Our overarching objective was to solidify awareness of our agency's identity, showcasing our prowess in creative problem-solving for campaigns. Additionally, we aimed to foster ongoing engagement with our brand and secure at least one retainer client. Thus, our brainstorming sessions led us to a concept that not only made us chuckle but also brilliantly reinforced our brand elements – the Zodiac-inspired quiz. |
AWARENESS
|
ENGAGEMENT
|