Turning market signals into marketing that moves the business
Marketing to the people who distrust marketing.
Most marketers attack the technical angle first. It builds credibility, but there are humans under the expertise. The repeatable funnel doesn't come from choosing between buying behavior and technical proof. It comes from combining them. Four pieces of work that show what that looks like:
An interactive conversation guide that arms partners mid-call
Partners carry hundreds of vendors. Anunta was an unknown quantity. How does a partner know what we do, and when to bring us up, while they're live on a call, under pressure to hit services quotas?
I built a low-cognitive-load conversation guide with a branching, pick-your-path structure. I distilled the customer challenges where Anunta is a clear asset into quick-link, follow-me prompts. It deliberately steers partners away from diagnostic conversations and acts as a recommendation engine, teeing up the Anunta conversation while making the partner look like the trusted advisor.
It's field enablement, not content: a repeatable motion a rep can run live, no technical expertise required. It builds a bridge between the customer's problem and our solution at the exact moment of the conversation.
Turning 22,000 cold contacts into buying signals
22,000 email contacts and a marketing-averse IT audience. We needed a repeatable path to find the few who were actually in-market, without the spray-and-pray this audience tunes out.
I built systematic content clusters (email, blog, interactive tools, scorecards) for each service line, optimized with AI tooling for SEO/AEO. Behavioral signals surface who's actively researching which service, and those accounts move into highly personalized, high-intent content. Less a nurture stream than an account-intelligence engine: the behavior tells us where the buying interest is.
Several clusters target Microsoft workloads directly, Intune optimization and Azure Virtual Desktop / Windows 365 migration paths.
There was no vanity baseline to beat: the old model counted anyone who touched marketing as a lead. I rebuilt the MQL around real engagement and demographic fit, so 22,000 contacts distill through a disciplined funnel (609 interested, then 139 high-intent, then 74 sales-ready) and sales gets MQLs it can actually trust. One of them is a $600K opportunity now in flight.
Turning a vendor's disruption into a repeatable play
When a major platform vendor restructured, it forced roadmap decisions onto IT teams that weren't ready for them. That disruption was a market signal, and a moment with a shelf life.
I packaged the moment into a repeatable go-to-market motion the field could run: a practical field guide to migrations, a resource-prioritization tool, and an exit-readiness quiz that meets buyers exactly where their doubt is.
Behaviorally identified high-interest contacts opened at 38–53% and clicked at 7–9%: more than 14x the open rate of a broad send (about 3%), and many times the clicks. Finding the right people by behavior changed the economics of the campaign.
Playing where the category gets defined
Gartner analysts don't just cover the digital-workspace category, they define it. The most upstream growth move isn't running demand into the category; it's showing up at the Summit with a point of view sharp enough to move how the people who draw the map see you.
I built Anunta's entire Gartner Digital Workspaces Summit presence around one idea: say the quiet part out loud. The booth (#600) turned it into an experience: an anonymous-confessions typewriter asking "what's the hardest part of running a digital workspace?", a Human Slot Machine, and a field-guide capture. On stage, our VP of Growth debuted the Digital Workspace Transition Framework (the argument that projects stall from unspoken misalignment, not bad tools) backed by the content suite I co-authored. Around all of it, a structured analyst-engagement plan aimed at Magic Quadrant positioning.
One integrated motion (experiential, thought-leadership, and analyst-facing) all laddering to a single narrative. It's a repeatable way to read where the category is heading and shape our place in it: the same muscle that reads where a partner ecosystem's priorities are moving before they surface in a report.
Building the whole function from a blank page.
I walk into organizations with no marketing engine and build one that drives real revenue. I've built and staffed the teams, stood up the infrastructure, and created the systems from scratch, across a managed-services provider, a corporate L&D company, a digital agency, and for consulting clients. Four builds that show it:
Standing up North America marketing from a blank page
Anunta needed a North America marketing function built essentially from scratch: the messaging, the systems, the demand engine, and a credible way to reach an IT audience that distrusts marketing.
I established the foundation: a clear messaging framework, a redefined marketing-to-sales handoff, and HubSpot best practices that improved data quality and attribution. I rebuilt demand strategy around buying signals rather than lead volume, stood up partner-facing enablement programs, and rebuilt the company website in HubSpot in four weeks.
The new function contributed over $4M in partner-influenced pipeline and drove roughly $250K in pipeline from the behavior-driven model. The no-form engagement approach I designed reached 84% assessment completion with a marketing-averse IT audience, without traditional lead capture.
Building a marketing department that helped land a $16M contract
Intrepid Learning, a corporate L&D company with a SaaS learning platform, needed to move its brand from respectable to memorable and position the company for what became its acquisition by Xerox.
As Acting Marketing Director, I built, staffed, and managed the marketing team from the ground up, standing up the entire function: digital content production, platform management, lead lifecycle and content scoring, event production, and PR. I integrated Salesforce, Silverpop, and website analytics into one view of the customer journey.
The function generated over 60% of the company's new business. A lead scoring system I built turned 15% of leads into sales-ready prospects; a team of four produced roughly 225 content pieces in three years; and a website redesign cut bounces 25% and lifted conversion 15%. One campaign led to a $16M long-term contract with a Fortune 100 internet company, and the work helped position Intrepid for its Xerox acquisition.
Building the engine that put an agency's expertise on the map
Point It, a digital agency, had deep expertise but needed the marketing infrastructure and market presence to prove it, along with a repositioning both inside the company and out.
I built the marketing infrastructure, content library, and promotional engine from scratch, launched a company repositioning internally and externally, and stood up a virtual workshop program featuring industry experts. I coached internal subject-matter experts on personal branding, blogging, award submissions, and speaking.
Web traffic grew 157% in two years, and a team of two produced 45 content pieces, building a durable content and thought-leadership engine that reinforced the agency's position in the market.
Taking a solo HR consultant from stuck to scaling
Cortney was a talented HR consultant but a classic solo practitioner: skills, a website, and hustle, with no way to get in the door. Prospects didn't understand what she did, because she was selling the how (culture change) instead of the why anyone needed it.
As chief strategist, I ran an in-person working session to map the personas invested in her work, then packaged her offerings around the challenges those buyers actually face. I delivered a full marketing playbook: messaging, packages, the site's information architecture, content topics, and a dated calendar of deliverables. Then we built the brand and designed, wrote, and developed a new website.
She qualified prospects fast with discovery questions and cut time-to-purchase in half. She landed over $50K from the event and networking plan, claims 20x+ ROI on the investment, and tripled her business in three months, growing from a one-woman shop to a team serving clients across Washington. In her words, the playbook "never stops being useful."
Team-scale output, at a velocity that used to need a team.
I use AI as an amplifier for quality, not a shortcut for volume. Working solo, I ship the kind of interactive tools, content systems, and thought leadership that used to require developers, a content team, and weeks of lead time. Four builds that show what one marketer can produce now:
A six-step VDI migration complexity tool, built without a dev team
IT buyers weighing a VDI migration face a genuinely hard question (how complex will this actually be, and which platform fits) whose honest answer depends on dozens of interacting variables. Most vendors just push a demo. We wanted to hand buyers a real diagnostic that respects their intelligence.
I built an interactive complexity assessment that walks a buyer through six dimensions (situation, environment, applications, workforce, platforms, and results) in about three minutes. It carries real logic: contextual tooltips like flagging that existing Microsoft 365 licenses may already entitle them to Azure Virtual Desktop, a weighted complexity score, and platform matching across AVD, Windows 365, Citrix, Omnissa, and managed DaaS. It ends by teeing up a discovery conversation, not a hard sell. This is the kind of tool that traditionally needs a developer and weeks of build time. I designed and shipped it as a marketer, with AI.
A live, self-serve diagnostic that qualifies and educates buyers before sales is ever involved, and doubles as a resource the field and partners can point to.
An Intune decision tool with real Microsoft pricing modeled in
Microsoft is folding advanced Intune capabilities into E3 and E5 by July 2026, whether IT teams are ready or not. That is a decision point for teams on SCCM, Citrix, or a patchwork, and an activation opportunity for teams already on Intune. Buyers needed help seeing what it means for their specific tenant and budget.
I built an assessment that turns that market moment into a personalized recommendation. It captures the buyer's platform and environment, then has them drag-rank their priorities (stability, security and compliance, AI readiness, cost, team capacity, migration speed) and weights the result accordingly. The hard part: I modeled real Microsoft per-tier list pricing (E3, E5, Business Premium, F3, and more, including the July 2026 changes) so the cost picture is genuinely useful rather than hand-wavy. It outputs cost, complexity, and a recommended path you can print or save.
A timely, self-serve tool that meets buyers at a real budget event and turns a confusing licensing change into a clear next step, again built solo rather than by a dev team.
Turning sales-call transcripts into content the market actually wants
The best signal about what the market needs is sitting in sales calls, in the exact language buyers use about their problems. But that insight usually dies in the recording while marketing guesses at topics. We wanted content grounded in real conversations, not assumptions.
I built a system called Notes from the Field. I pull transcripts from real sales calls, use AI to mine them for the recurring situations and questions buyers actually raise, research the market context around each, and turn them into published thought-leadership pieces that answer a real need, one situation at a time. AI accelerates the transcript analysis, the research, and the drafting; I own the judgment about which insights are worth publishing and how to frame them for a skeptical IT reader. The pieces go out under the field team's byline, and the engine behind them is mine.
A repeatable engine that converts the raw signal from sales conversations into credible, market-matched content, closing the loop between what buyers actually say and what marketing publishes.
Maureen Jann
Summary
Strategic marketing leader who builds programs for audiences that typically ignore marketing. I turn complex technical offerings into clear, usable messaging and low-friction content designed for real sales conversations, not gated assets or abstract campaigns. Known for rapid execution and creative thinking, I create messaging systems and programs that sales teams adopt quickly, trust, and use to move deals forward.
Experience
- Established the North America marketing foundation: a clear messaging framework, a redefined marketing-to-sales handoff, and HubSpot best practices that improved data quality, attribution, and campaign usability.
- Rebuilt demand strategy around subtle buying signals, shifting from lead-based marketing to behavior-driven engagement and surfacing high-intent accounts from large, unstructured contact datasets, resulting in over $250K in pipeline.
- Built and enabled partner-facing programs that helped sellers identify buying signals and advance migration and services opportunities, contributing to over $4M in pipeline.
- Designed a no-form, low-friction engagement model for skeptical IT decision-makers, driving meaningful interaction (~2-minute average engagement, 84% assessment completion) without traditional lead capture.
- Launched high-impact campaigns at speed (2 to 4 weeks), including the Citrix Migration Field Guide, Deal Discovery Guide, and Hardware Lifecycle program.
- Created scalable, repeatable "t-shirt sized" content programs and an insight-driven content system ("Notes from the Field") grounded in real customer conversations. Rebuilt the company website in HubSpot in 4 weeks.
- Led strategic positioning and messaging for clients including Visa, Clinithink, and Anunta, aligning complex technical offerings to clearer use cases and buyer needs.
- Built sales enablement frameworks and go-to-market tools that improved adoption of Visa Direct and Cross-Border solutions.
- Directed revenue and marketing efforts for Responsible Training, supporting compliance training adoption for major hospitality brands.
- Developed targeted content and nurture programs for Anunta and Twilio.org, translating technical and nonprofit themes into buyer-ready narratives.
Clients: Visa · Responsible Training · Twilio.org · Anunta · Clinithink
- Developed and executed content strategies for retail, financial services, account security, contact centers, and nonprofit/public-sector audiences.
- Generated $16M+ in attributed revenue from content programs launched since August 2022.
- Led content production for the State of Customer Engagement Report, resulting in $10M+ attributed revenue.
- Collaborated with SEO experts to integrate high-intent terms, brand themes, and long-tail keywords into Twilio's content ecosystem, and wrote long-form content across regulated and technical domains.
- Built an informal cross-team mentorship program focused on skill development, AI adoption, and content craftsmanship.
- Directed a team of consultants and contractors to deliver full-funnel marketing programs.
- Built messaging, positioning, nurture flows, lead scoring systems, dashboards, and content for multiple SaaS, IT, and fintech clients.
- Delivered standout creative assets including "Horoscope for Marketers," and advised clients on GTM strategy, sales enablement, and long-term content planning.
- Managed client budgets and executive stakeholder alignment across varied industries.
Education
Skills
Maureen Jann
Summary
Senior marketing leader focused on technical and IT audiences that distrust marketing. I pair buying-behavior intelligence with technical proof to build repeatable demand, from partner enablement to behavior-qualified content, and I've driven over $4M in partner-influenced pipeline and 84% assessment completion with a marketing-averse IT audience. I turn complex managed-services and digital-workspace offerings into clear, usable messaging for real sales conversations.
Experience
- Established the North America marketing foundation: a clear messaging framework, a redefined marketing-to-sales handoff, and HubSpot best practices that improved data quality, attribution, and campaign usability.
- Rebuilt demand strategy around subtle buying signals, shifting from lead-based marketing to behavior-driven engagement and surfacing high-intent accounts from large, unstructured contact datasets, resulting in over $250K in pipeline.
- Built and enabled partner-facing programs that helped sellers identify buying signals and advance migration and services opportunities, contributing to over $4M in pipeline.
- Designed a no-form, low-friction engagement model for skeptical IT decision-makers, driving meaningful interaction (~2-minute average engagement, 84% assessment completion) without traditional lead capture.
- Launched high-impact campaigns at speed (2 to 4 weeks), including the Citrix Migration Field Guide, Deal Discovery Guide, and Hardware Lifecycle program.
- Created scalable, repeatable "t-shirt sized" content programs and an insight-driven content system ("Notes from the Field") grounded in real customer conversations. Rebuilt the company website in HubSpot in 4 weeks.
- Led strategic positioning and messaging for clients including Visa, Clinithink, and Anunta, aligning complex technical offerings to clearer use cases and buyer needs.
- Built sales enablement frameworks and go-to-market tools that improved adoption of Visa Direct and Cross-Border solutions.
- Directed revenue and marketing efforts for Responsible Training, supporting compliance training adoption for major hospitality brands.
- Developed targeted content and nurture programs for Anunta and Twilio.org, translating technical and nonprofit themes into buyer-ready narratives.
Clients: Visa · Responsible Training · Twilio.org · Anunta · Clinithink
- Developed and executed content strategies for retail, financial services, account security, contact centers, and nonprofit/public-sector audiences.
- Generated $16M+ in attributed revenue from content programs launched since August 2022.
- Led content production for the State of Customer Engagement Report, resulting in $10M+ attributed revenue.
- Collaborated with SEO experts to integrate high-intent terms, brand themes, and long-tail keywords into Twilio's content ecosystem, and wrote long-form content across regulated and technical domains.
- Built an informal cross-team mentorship program focused on skill development, AI adoption, and content craftsmanship.
- Directed a team of consultants and contractors to deliver full-funnel marketing programs.
- Built messaging, positioning, nurture flows, lead scoring systems, dashboards, and content for multiple SaaS, IT, and fintech clients.
- Delivered standout creative assets including "Horoscope for Marketers," and advised clients on GTM strategy, sales enablement, and long-term content planning.
- Managed client budgets and executive stakeholder alignment across varied industries.
Education
Skills
Maureen Jann
Summary
Marketing leader who builds the whole function from a blank page. I've built and staffed teams, stood up the infrastructure, and created the systems from scratch, across a managed-services provider, a corporate L&D company, a digital agency, and consulting clients. That work has generated more than 60% of new business, helped land a $16M contract, and delivered over $4M in pipeline. I turn complex technical offerings into clear messaging and repeatable engines that sales teams adopt and use.
Experience
- Established the North America marketing foundation: a clear messaging framework, a redefined marketing-to-sales handoff, and HubSpot best practices that improved data quality, attribution, and campaign usability.
- Rebuilt demand strategy around subtle buying signals, shifting from lead-based marketing to behavior-driven engagement and surfacing high-intent accounts from large, unstructured contact datasets, resulting in over $250K in pipeline.
- Built and enabled partner-facing programs that helped sellers identify buying signals and advance migration and services opportunities, contributing to over $4M in pipeline.
- Designed a no-form, low-friction engagement model for skeptical IT decision-makers, driving meaningful interaction (~2-minute average engagement, 84% assessment completion) without traditional lead capture.
- Launched high-impact campaigns at speed (2 to 4 weeks), including the Citrix Migration Field Guide, Deal Discovery Guide, and Hardware Lifecycle program.
- Created scalable, repeatable "t-shirt sized" content programs and an insight-driven content system ("Notes from the Field") grounded in real customer conversations. Rebuilt the company website in HubSpot in 4 weeks.
- Led strategic positioning and messaging for clients including Visa, Clinithink, and Anunta, aligning complex technical offerings to clearer use cases and buyer needs.
- Built sales enablement frameworks and go-to-market tools that improved adoption of Visa Direct and Cross-Border solutions.
- Directed revenue and marketing efforts for Responsible Training, supporting compliance training adoption for major hospitality brands.
- Developed targeted content and nurture programs for Anunta and Twilio.org, translating technical and nonprofit themes into buyer-ready narratives.
Clients: Visa · Responsible Training · Twilio.org · Anunta · Clinithink
- Developed and executed content strategies for retail, financial services, account security, contact centers, and nonprofit/public-sector audiences.
- Generated $16M+ in attributed revenue from content programs launched since August 2022.
- Led content production for the State of Customer Engagement Report, resulting in $10M+ attributed revenue.
- Collaborated with SEO experts to integrate high-intent terms, brand themes, and long-tail keywords into Twilio's content ecosystem, and wrote long-form content across regulated and technical domains.
- Built an informal cross-team mentorship program focused on skill development, AI adoption, and content craftsmanship.
- Directed a team of consultants and contractors to deliver full-funnel marketing programs.
- Built messaging, positioning, nurture flows, lead scoring systems, dashboards, and content for multiple SaaS, IT, and fintech clients.
- Delivered standout creative assets including "Horoscope for Marketers," and advised clients on GTM strategy, sales enablement, and long-term content planning.
- Managed client budgets and executive stakeholder alignment across varied industries.
Education
Skills
Maureen Jann
Summary
Marketing leader who uses AI to produce a team's worth of output solo. I build sophisticated interactive tools (a VDI migration complexity assessment, an Intune decision tool with real Microsoft pricing modeled in) and content systems like Notes from the Field, which turns sales-call transcripts into market-matched content, at a velocity that used to require developers and a content team. I pair that speed with the editorial judgment to reach audiences that distrust marketing.
Experience
- Established the North America marketing foundation: a clear messaging framework, a redefined marketing-to-sales handoff, and HubSpot best practices that improved data quality, attribution, and campaign usability.
- Rebuilt demand strategy around subtle buying signals, shifting from lead-based marketing to behavior-driven engagement and surfacing high-intent accounts from large, unstructured contact datasets, resulting in over $250K in pipeline.
- Built and enabled partner-facing programs that helped sellers identify buying signals and advance migration and services opportunities, contributing to over $4M in pipeline.
- Designed a no-form, low-friction engagement model for skeptical IT decision-makers, driving meaningful interaction (~2-minute average engagement, 84% assessment completion) without traditional lead capture.
- Launched high-impact campaigns at speed (2 to 4 weeks), including the Citrix Migration Field Guide, Deal Discovery Guide, and Hardware Lifecycle program.
- Created scalable, repeatable "t-shirt sized" content programs and an insight-driven content system ("Notes from the Field") grounded in real customer conversations. Rebuilt the company website in HubSpot in 4 weeks.
- Led strategic positioning and messaging for clients including Visa, Clinithink, and Anunta, aligning complex technical offerings to clearer use cases and buyer needs.
- Built sales enablement frameworks and go-to-market tools that improved adoption of Visa Direct and Cross-Border solutions.
- Directed revenue and marketing efforts for Responsible Training, supporting compliance training adoption for major hospitality brands.
- Developed targeted content and nurture programs for Anunta and Twilio.org, translating technical and nonprofit themes into buyer-ready narratives.
Clients: Visa · Responsible Training · Twilio.org · Anunta · Clinithink
- Developed and executed content strategies for retail, financial services, account security, contact centers, and nonprofit/public-sector audiences.
- Generated $16M+ in attributed revenue from content programs launched since August 2022.
- Led content production for the State of Customer Engagement Report, resulting in $10M+ attributed revenue.
- Collaborated with SEO experts to integrate high-intent terms, brand themes, and long-tail keywords into Twilio's content ecosystem, and wrote long-form content across regulated and technical domains.
- Built an informal cross-team mentorship program focused on skill development, AI adoption, and content craftsmanship.
- Directed a team of consultants and contractors to deliver full-funnel marketing programs.
- Built messaging, positioning, nurture flows, lead scoring systems, dashboards, and content for multiple SaaS, IT, and fintech clients.
- Delivered standout creative assets including "Horoscope for Marketers," and advised clients on GTM strategy, sales enablement, and long-term content planning.
- Managed client budgets and executive stakeholder alignment across varied industries.
