Marketing in the Morgue: Dissecting Failed Campaigns

​As you know, in our marketing industry, there's a pretty intense fear of failure. We’re scrutinized heavily as a cost center and the stain of being an expense puts almost every marketer I know a little on edge every day. Even in the best of circumstances, where organizations actually understand the role of marketing, and you can draw direct lines back to revenue thanks to marketing activity, there’s always a lingering worry that we’re not doing enough. 

​​It can sometimes suck the joy out of our job. It can make taking risks and trying new things difficult. It can make a failed campaign seem catastrophic. 

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