My mom always said she was surprised I didn’t go into acting. I like to think it’s because of my empathy and ability to feel things deeply, but really, I think it was because I was hyperbolic, comedic, and dramatic in my delivery of everyday things—like recounting a traffic encounter, retelling an off-hand dialogue with someone in the coffee line, or explaining (with gusto) why I disagreed with one of her decisions.

​So, it came as a surprise (to both of us) that I wasn’t comfortable standing in front of an audience. But looking back, as someone who was teased in school, it was clear to me that being seen often meant being ridiculed. And, well, that wasn't for me. 

Staying out of the limelight wasn't going to last in my line of work. 

Let’s face it: static content can only get you so far. We’ve all seen the white papers collecting dust in the corner of the internet, right? It’s time to shake things up! Enter interactive quizzes—the not-so-secret weapon that can boost engagement, supercharge your lead generation, and keep your audience coming back for more.

Over the summer, I had the pleasure of speaking with the amazing Erika Heald, from ​Erika Heald Consulting on her LinkedIn Video program called ContentChat about this very topic. 

​In this post, we’ll dive into why quizzes are worth your time and how to create them without losing your sanity.