​As you know, in our marketing industry, there's a pretty intense fear of failure. We’re scrutinized heavily as a cost center and the stain of being an expense puts almost every marketer I know a little on edge every day. Even in the best of circumstances, where organizations actually understand the role of marketing, and you can draw direct lines back to revenue thanks to marketing activity, there’s always a lingering worry that we’re not doing enough. 

​​It can sometimes suck the joy out of our job. It can make taking risks and trying new things difficult. It can make a failed campaign seem catastrophic. 

Alright, folks, let's talk professional bios. Now, I know what you're thinking – writing your own bio is about as fun as a root canal, right? But stick with me, because I'm going to show you how to craft a killer bio. 

In this article I talk about the following: 

• ​Why a bio matters at all
• The role of context in your bio
• The blueprint for a killer bio
• Copy-and-paste AI prompts for bio brilliance

In the realm of website development, the price tag of $50,000 often raises eyebrows and prompts questions about its justification. Yet, what many fail to realize is the extensive collaborative effort and multifaceted expertise that goes into crafting a website of such caliber. 

In my 25 years as a marketer, I estimate that I've helped launch 30 websites, as an agency owner, a contractor, and as a full time employee. Sometimes you need to hire the big guns to blow up big stuff. Too violent? Sometimes you have to bring the chef to cater the fancy dinner. There we go. That's better. 

Look, I'm not saying there aren't scammers out there. There are. But I also know what it takes to do it well. Let's dive in: