A few years ago, I was parked in 2010 alien green Kia Soul, sitting in a ferry line, crying. I had picked up my daughter from school and she was curled up in the back seat with an anxiety-induced stomachache, and I was on my way to give a keynote in Seattle. I had to go, we needed new business so I could our bills and make payroll. She was miserable. It was an unwinnable situation. 

And in that moment, I thought, this is the last time I’m going to do this.

​That Kia was my breaking point on wheels.

Dear Marketer,

​You know, it's pretty wild out there, isn't it? You're the one making magic happen behind the scenes—crafting clever copy, spinning up stories, juggling metrics, analytics, and let's be real, gracefully navigating internal politics and competing priorities. It’s a balancing act, an art form, a high-wire performance without the net.

And you're doing it beautifully.

​You’re fearless—or at least, you’re bravely doing it scared (my favorite kind of courage). You turn complexity into clarity, chaos into campaigns, and somehow manage to stay creative amidst the constant churn. You're out there, boldly testing new strategies, adjusting on the fly, and handling those inevitable curveballs with grace.

With 2025 on the horizon, and consumer expectations are changing AGAIN, we marketers need to keep up. People no longer want to passively consume content—they want to interact with it, personalize it, and see immediate value from their experience.

Marketers are taking note. Predictive blogs and industry reports for 2025 agree on a few key trends shaping the future of content:

My mom always said she was surprised I didn’t go into acting. I like to think it’s because of my empathy and ability to feel things deeply, but really, I think it was because I was hyperbolic, comedic, and dramatic in my delivery of everyday things—like recounting a traffic encounter, retelling an off-hand dialogue with someone in the coffee line, or explaining (with gusto) why I disagreed with one of her decisions.

​So, it came as a surprise (to both of us) that I wasn’t comfortable standing in front of an audience. But looking back, as someone who was teased in school, it was clear to me that being seen often meant being ridiculed. And, well, that wasn't for me. 

Staying out of the limelight wasn't going to last in my line of work. 

Let’s face it: static content can only get you so far. We’ve all seen the white papers collecting dust in the corner of the internet, right? It’s time to shake things up! Enter interactive quizzes—the not-so-secret weapon that can boost engagement, supercharge your lead generation, and keep your audience coming back for more.

Over the summer, I had the pleasure of speaking with the amazing Erika Heald, from ​Erika Heald Consulting on her LinkedIn Video program called ContentChat about this very topic. 

​In this post, we’ll dive into why quizzes are worth your time and how to create them without losing your sanity.

AI went bonkers last week. Should marketers care? Yes. Does it feel like just another thing to pay attention to when you already have a full plate? Also yes. 

Between Google and Open AI, in this not-so-regular update of what is happening in AI, I look at the spate of Google tools that came out and cover what's new with ChatGPT. That being said, I think you'll actually be interested in the releases because they all have potential marketing uses. 

So, grab your coffee (and maybe a snack, it's not good to drink caffeine on an empty stomach (she says drinking caffeine on an empty stomach)) and let's dive into what's new in AI. 

​As you know, in our marketing industry, there's a pretty intense fear of failure. We’re scrutinized heavily as a cost center and the stain of being an expense puts almost every marketer I know a little on edge every day. Even in the best of circumstances, where organizations actually understand the role of marketing, and you can draw direct lines back to revenue thanks to marketing activity, there’s always a lingering worry that we’re not doing enough. 

​​It can sometimes suck the joy out of our job. It can make taking risks and trying new things difficult. It can make a failed campaign seem catastrophic. 

Alright, folks, let's talk professional bios. Now, I know what you're thinking – writing your own bio is about as fun as a root canal, right? But stick with me, because I'm going to show you how to craft a killer bio. 

In this article I talk about the following: 

• ​Why a bio matters at all
• The role of context in your bio
• The blueprint for a killer bio
• Copy-and-paste AI prompts for bio brilliance

In the realm of website development, the price tag of $50,000 often raises eyebrows and prompts questions about its justification. Yet, what many fail to realize is the extensive collaborative effort and multifaceted expertise that goes into crafting a website of such caliber. 

In my 25 years as a marketer, I estimate that I've helped launch 30 websites, as an agency owner, a contractor, and as a full time employee. Sometimes you need to hire the big guns to blow up big stuff. Too violent? Sometimes you have to bring the chef to cater the fancy dinner. There we go. That's better. 

Look, I'm not saying there aren't scammers out there. There are. But I also know what it takes to do it well. Let's dive in: